How to Choose the Right SEO Software How to Choose the Right SEO Software

How to Choose the Right SEO Software

Search engine optimization (SEO) is a necessary means for promoting your online business, so make sure you get the right SEO software that will best suit your company needs.

SEO software has become an affordable and practical Internet marketing solution for many small to medium-sized businesses. Most services can provide favorable results at a fraction of the cost of an outside agency. Not sure which SEO software is right for your business? Consider these five factors which will help you choose the right one for your optimization needs:

• How many people will be using the software?
Will you be the only person utilizing the software or do you plan to have several employees use it as well? Different SEO software programs have different licensing options so seek out those that offer exactly what you need. In addition, find out if you can optimize several websites under one account or if you must purchase separate accounts for each website.

• Where will you be using the software?
If you need a flexible solution that can be accessed from anywhere, look for a web-based solution. Other software programs are licensed per computer or (as aforementioned) per user.

• What kind of reporting do you need?
Look for a service that provides comprehensive reporting, especially if you are providing SEO services for others. Reporting functions many include current rankings, analytics (or website activity and traffic), pages indexed in the search engines, on-page optimization (e.g. title tags, meta tags, etc.) and more.

• What are you goals?
Are you strictly looking for top rankings or to really grow your business? Remember, you need customers and sales to actually grow your business - you can have all the traffic in the world but it makes little difference if visitors are not doing anything once at your site.

• How will you measure your SEO success?
In order to really gauge the value a SEO software program can provide, you need to first know your success metrics - or how you will be measuring your success. For instance, are you looking for a number one spot on certain keywords? Or are you trying to boost your monthly sales by a specific amount? Rankings, traffic, ROI, and conversions can all be measures of success and different SEO software programs can help you achieve success in each of those categories.