How to Make Money Using Google's AdSense and AdWords

When Will Your Ads Run?

Once your AdWords account has been set up and activated, and your billing information has been entered, your ads will then be up and running within a matter of minutes. This is the best part of the AdWords system. You don’t have to wait a week, a month, or for the next quarter before your ads are in front of customers. Instead your ads are flashing before the eyes of thousands of potential customers within minutes.

Designing Your AdWord Ad

While you are free to design and compose your own AdWords ad, there are editorial restrictions that apply to this program. The first is that you must use standard punctuation in your ads. You are not allowed to use an exclamation in your title, nor are you allowed to unnecessarily use repeated punctuation. You also can only use one exclamation mark in your entire ad, so be selective about what is the most exciting thing you want to emphasize.
In addition to using standard punctuation you also have to use standard capitalization. You are not allowed to use all capital letters in words for emphasis, such as FREE or EXCITING NEWS. You can, however, use all caps if your ad contains an acronym such as CPA or LPN. You can also use a capital letter for each new word in your URL address for example www.MyBestFriend.com is acceptable.
You also will need to use proper grammar, spelling, and eliminate "gimmicky repetition." This guideline help to improve the quality of ads provided by AdWords, and gives the program legitimacy. In addition to maintaining a strict standard of formatting, conciseness is also required. AdWord titles are limited to 25 characters, and ads are limited to two lines of text each containing a maximum of 35 characters and an URL address with no more than 35 characters. These additional restrictions help to maximize the effectiveness of the ad space used.